THE UPS STORE GLOBAL LOGO REDESIGN

I had the opportunity to redesign The UPS Store’s global logo. The refreshed design appears in more than 5,500 retail locations across the United States and Canada. It serves as the global brand mark for all products and services, spanning storefront signage, in-store environments, and print & digital campaigns. Customers engage with The UPS Store brand during retail visits, online experiences, and high-profile events such as New York Fashion Week, the Las Vegas Sphere, and Rose Parade—as well as in special commercials like the video below directed by Gia Coppola.

NATIONAL ADVERTISING AND DESIGN

Below are selected visual examples showcasing designs developed for national advertising campaigns, promotional initiatives, corporate branding, sales materials, and internal communications.